In this digital age of retail, Z generation, and informed shoppers it is essential to stay ahead of the game and revolutionise your retail offer by whatever means possible. Remaining stagnant is not an option as witnessed by many high street stores today.
Whilst consumers recognise branded stores, within Travel Retail the options are slightly different; there is a constant need to excite and thrill the passenger, engage them in the unexpected and encourage them to shop in a new or different environment.
For many years I have been instrumental in the concept and design of some revolutionary concepts suitable for the market at that time. In the late 90’s I developed the first airport surfstore ‘Tsunami’ in Manchester Airport, selling contemporary surf and skate clothing, accessories, watches and jewellery. The concept won the Best New Airport Concept at the Frontier Awards in Cannes in 1999, which was significant given the abolition of Duty Free in Europe in the same year.
More recently through working in collaboration with other departments I have been instrumental in developing the successful category concepts of Sunglasses Boutique, Watch Boutique and Collections Stores across different countries. I have also worked very closely with renowned brands such as Pandora, Swatch and most recently the Luxury Brand Bvlgari to open new concept Pop -up stores that have been extremely successful and expanded globally.
I will advise and work with your teams each step of the way to ensure the development of new retail concepts from idea, through communication, planning, engagement, creation and execution based on previous successes.
Contact me to find out more!