Brand Development

Taking your brand forward is key to continued relevancy, success and profit. I will ensure you achieve all three by ensuring you are focused and ready to implement a revitalised strategy to suit your business.

Developing your strategy, your USP and your buyer’s profile is the best way to make your brand stand out, and to take it to the next level. Getting this right will expand and increase your exposure while generating increased business turnover.

I’ve been helping brands – big and small – develop their concepts for more than 30 years so have a rich understanding of the importance of approaching any development plan from the buyer’s perspective. Coupled with current market knowledge, I’ll identify opportunities for growth and show you how to manage them.

By doing this I’ll ensure that your position is strengthened, and that your return is improved.

I offer strategy consultation across individual products, presentations, customer profiling, target markets, and concept development. The best results will come from a combination of all.


Strategic Assessment

Discussions to understand the current scope of the business and to highlight areas for improvement are undertaken with my market knowledge, and with your end-buyer in mind. I also always review current systems to provide constructive criticism as we move forward in the process.

strategic puzzle

Customer Profiling/The Buyer’s Perspective

This is about understanding the perspective of your buyer, and in turn, the best positioning for your brand. I’ll profile your end-customer to provide a thorough assessment of their behaviours and needs, which will become the core of your strategy, and allow you to maximise opportunity.

brand development process

Future Analysis and Implementation

As well as assisting on the implementation of your new brand development, I will continue to liaise with you post-implementation to ensure you remain relevant to market and have the knowledge to continue brand expansion.

strategic analysis

Working Together Every Step of the Way

I can help you grow your turnover and profitability, by building your volume/value.

Let me help you develop your brand or product listing
Call me on 07958 635 258