Brand Development / Product Listing

What are the next steps for your brand? How do you generate increased turnover? Have you considered Travel Retail? Maybe you have been in the travel retail market for some time and want to expand and increase your exposure?

What are the next steps for your brand? How do you generate increased turnover? Have you considered Travel Retail? Maybe you have been in the travel retail market for some time but want to expand and increase your exposure?
Having worked with over 500 brands across many product categories including Sunglasses, Watches, Jewellery, Accessories, Fashion, Souvenirs and Gifts, I have a wealth of knowledge to share in how to make your brand stand out. I can help you plan a strategy for the next moves for your brands/products and get them in front of the right people.

I can help you negotiate, from a buyer’s perspective, ensuring you are in a stronger position to present and therefore build your business. I can share the key criteria the buyers will be looking for and how to help you improve their results.

I have current, relevant market knowledge, and can assist you in identifying possible opportunities for growth. I can work on the products themselves, ensuring ranges and portfolios are of an appropriate nature to stand out. I can simplify your presentations so that the key information is clear and concise.
I will work with you on customer profiling, ensuring you are targeting the correct route to market for your brand/product.

brand development

Process

Strategic Assessment

Initial discussions with you/your team to understand the current scope of the business, sharing listing and market information highlighting any limitations. Review of existing product presentations and designs to understand the potential.

Constructive criticism and feedback throughout ensuring we are aligned.

strategic puzzle

Customer Profiling/Buyer Perspective

Working with you to understand the positioning of your product/brand, understanding your customer profile for the end product and advising how best to capture that volume, and maximise the opportunity.

I will assist you in preparing presentations, marketing documents for final delivery, using previous experience from a buyer perspective and knowing what stand out details are required. In most cases buyers are constrained by time and it is with my help that you can ensure you stand out. I will advise on your marketing campaigns and how to use the buyer’s resources efficiently.

brand development process

Analysis and Implementation

Depending on the route to market, the product or brand, I will follow up regularly with you to continue the brand expansion and review further potential opportunities. I will continue to give relevant market information and work with you to ensure ranges remain relevant to the market.

strategic analysis

Working Together Every Step of the Way

I can help you grow your turnover and profitability, by building your volume/value.

Let me help you develop your brand or product listing
Call me on 07958 635 258