What makes you stand out in your field? Do you know and recognise your USP’s? How do communicate this to the Customer? In fact – WHO IS YOUR CUSTOMER?
It’s not only in Retail that the ‘Mindset of the Buyer‘ is important! Where there is a Customer there is a Buyer. Think about it.. in order to make any transaction in business there has to be two parties – one who’ offers’ goods or services and one who ‘acquires’ said goods and services. One cannot exist without the other.
So, whatever your business, whether the Buyer is the middle man or the end consumer, you need to give considered thought as to how to make your brand or business stand out and be attractive to the buyer. You need to put yourself in their shoes – you need to understand what will make the difference.
In the current tough commercial world, standing out from your competitors is vital, and continuing to question your market positioning should be a priority. Those who remain complacent risk an impending threat from new upcoming and ‘hungry’ competitors.
Be aware of the market, understand your buyer and of course ultimately your customer whoever they may be.
I can help you focus, recognise your USP’s and use them effectively, whatever your business, I can help you Dare to Try…
Interested? Message me for more information…