How times have changed in the commercial world. Diversity is so important however, with diversity can come loss of focus. How do you create the ‘disruptive’ market without loosing sight of your core valued business?
Looking at many retail businesses today the reaction to this new ‘consumer need’ is to pile in more and more options and choices, in the belief that it competes with the internet! It simply does not and cannot; it is a different way to shop and retailers need to understand where their strength lies and what their USP’s are.
More than ever the investment in stock and stock turn is critically important – surviving on clearance of goods at reduced prices simply erodes profit and more importantly reduces the time available to sell at full market value. The accountability needs to lie with the commercial buying teams, and the knowledge of the capacity on the shop floor, to retail a range of appropriate size and depth. Working hand in hand with merchandising/supply chain teams, it is the role of the buyer to have the confidence to know and back their best sellers. It requires holding your nerve and ensuring the size of the range allows you to get feedback, react quickly and be strong enough to sell out and move on!
With vast experience working with buying teams across multiple categories, I can review your buying structure, processes and current offer to make every investment in stock a considered decision, instead of the ‘scattergun’ approach to retail we see so often fail today.
If this sounds good – contact me today for more information.